red dot

Identifying good design since 1950, the Red Dot Design Award received more than 18,000 applications in 2016. Making the competition one of the biggest and most prestigious design awards worldwide. In 2005, the award recognised the need to identify and celebrate new design concept and innovation, the precursor of tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, the award created a unprecedented platform that accept entries from companies to design students.

These entries are subjected to a “blind” adjudication where the information of the participant are hidden from the jury.  A testament to this belief, the result is a wide spectrum of winners for the Red Dot: Luminary, presented to the best concept of the year. From 2007 to 2016, the winners are Saab Automobile AB and GM Europe Design, Francesco Sommacal, Design Exchange, Agent, Philips Design, Huang Hsin Ya and Huang Pin Chen, Massey University, School of Design, College of Creative Arts, Superperdestrian, Hankook Tire, Google, Inc., and most recently, Beijing Onemile Technology.

Today, the Red Dot Award for design concept has grown to be the largest and most recognised professional design competition for design concept, prototypes ready to launch products worldwide. As the industry benchmark, this competition becomes the foundation of the Red Dot Design Ranking, published by the Red Dot Institute. The Red Dot Award: Design Concept is administered by Red Dot Singapore Pte Ltd. Every year, Red Dot Design Ranking, highlighting the top 15 companies, design studios and design institutions of different regions is now the ultimate reference for design achievement and capability. In 2017, the Red Dot Award for design concept received 4,724 entries from 58 countries.

In addition to the sheer number of participation and the illustrious list of winners, the award’s prestige is also built upon the special privilege bestowed upon winners. Today, Red Dot Design Award is the only international design award that has two large world class design museums to celebrate and showcase its winners.  Every year, the winning concepts of the Red Dot Award for design concepts is exhibited at the Red Dot Design Museum in Singapore.  The museum, together with the yearbook, the yearbook apps, the online exhibition, the travelling exhibitions and the numerous media features brings attention of millions to the achievement of the winners, making the Red Dot Award for design concepts, the definitive award to win.

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each of the award addresses specific area of design and does not conflict with one another. The award for design concept accepts design concepts for products, services or communication designs that are not already mass produced and sold in the market at the time of submission to the competition. The award for product design accepts products that are already available in the market and the award for communication design accepts communication related design works that have already executed and published.

Website: Reddot Award: Design Concept