Nowadays, in the increasingly complex society, our expectations for the role of design in solving problems and discovering new topics are evolving constantly. Through the screening and various ways of promotion, Good Design Award aims to provide support to those who have managed to identify the possibilities of design, explore what can be made happen with design, broaden the fields where design can play a role, and ultimately lead to the creation of the society where everyone can lead a rich and creative life.
Good Design Award is not a competition to judge the superiority or inferiority of the designs. Instead, it is a system to discover new things through the screening, broadly share the discoveries with the society through the use of G Mark, and thus build a bridge to the next innovation. In Good Design Award, five fundamental themes have been chosen to be the guiding ideals, which we should always keep in mind.
HUMANITY – the creativity that guides the making of things
HONESTY – the ability to clearly see the nature of modern society
INNOVATION – the vision to open up the future
ESTHETICS – the imagination to evoke a rich life and culture
ETHICS – the thoughtfulness to shape society and the environment
If you are a winner of the Good Design Award, you are able to communicate to the public that your entry is an example of society-leading good design. This will be useful in promoting your design, as well as in enhancing the image of your company. It will also provide many opportunities for communicating and promoting your design, through participating in Good Design Exhibition as well as other events. There are a variety of other merits as well, some of which are introduced here.
Website: Good Design Award